It's been a long standing tradition - one that Rob was quite proud of - that the winners of the various categories of the Mad Bastard Scooter Rally were rewarded with BEER. But when our long standing sponsor was no longer able to jump aboard on our crazy adventures, we went out in search of a new one.
Keepin' Things Local
You have no idea how awkward it is to make a cold call to a potential sponsor and tell them about the rally - we never know how it's going to be received. Sometimes, the conversation doesn't go so well, but when we got on the phone with Scott from Railway City Brewing Co. out in St. Thomas, ON (just south of our London HQ) he GOT IT and we were thrilled when they jumped on board as a sponsor for this year's rally.
A Natural Fit
Have you checked out their website? With beers called "Dead Elephant Ale", "Double Dead Elephant Ale" "The Whitty Traveler", and seasonal specialties with equally cool names such as "Mov-amber ale" and "Hoptoberfest" we knew even before they did that this was the perfect fit!
So thank you Railway City Brewing Co. for jumping in bed with us before we even met face to face. Must be GOOD beer!